La Reserva Santa Librada is a Colombian natural reserve focused on environmental protection, research, and education. They needed to update their image and establish their online presence with a website that could easily communicate what they do and what they offer.
1. REBRANDING
Although they liked their brand and wanted to keep their logo due to previous public recognition, a serious modern facelift was needed. So the main elements stayed and were redesigned to appeal more at younger audiences, while keeping the essence of the brand pretty much intact.
Old Logo
New Logo
2. WEBSITE
Their previous website was done in wordpress but the lack of easy design capabilities, the constant need to update plugins, and the complicated content management system, made it necessary to re-develop the whole website on Wix.
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Contact form
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Image galleries
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Social Media Linking
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Content structure
The next steps will involve a social media strategy to gain and maintain following in order to connect more with their community.
What can I do for you?
Strategy
Online Marketing Strategy
Online Ad Strategy
Social Media Strategy
SEO & Keyword Research
Creativity
Web & Graphic Design
Branding
Social Media Content
Copywriting
Management
Website Admin
Online Ad Campaigns
Social Media Accounts
KPI Reporting & Analysis